Valerie William interviews Dionne, owner of Auviana. Dionne’s addiction to broken vintage pocket watches has inspired her collection of unique jewelry. She believes the mechanical working of the watch should be displayed and not hidden, and loves the challenge of taking something broken and making it useful again.
Tell us a little about yourself and what you create.
Hi, my name is Dionne! I’m a mom, a wife, and a correctional officer who loves to create! I live in the south suburbs and have been recovering from five knee surgeries in the past two years. That’s why I haven’t made any appearances around town. Auviana.com is my love, and there you will find all of my handmade jewelry creations.
I’ve picked up a new addiction to vintage pocket watches. I adore everything about them. Most of my jewelry in my shop is dedicated to my love of pocket watches. But I do stray and create other one-of-a-kind pieces as well.
When and why did you decide to turn your creative talent into a business?
I’ve always been into some sort of craft or creating. Two years ago I injured myself at work and I needed to keep my brain and hands busy, so I dragged my sister into this adventure with me. We thought why not take our creativity and see how everyone likes it. My sister has since moved on from creating jewelry, but I haven’t. I hope to grow and can’t wait to see where this takes me next.
What do you enjoy most about your online Etsy shop?
First, I enjoy the fantastic friends I’ve made through my Etsy shop and through the teams. There are some very talented people out there! And secondly I love the freedom that my shop gives me. Etsy gives the exposure and traffic to my shop without the commitment of having to physically be somewhere to try to sell my items. Since I’m injured and a mom, it’s almost impossible.
What inspires you and your creative process?
You find inspiration anywhere if you look hard enough. At the moment, my inspiration comes from the pocket watches. The workings of these pocket watches are amazing to me. I’ve come across some very interesting pocket watches that just amaze me. Hunting for these forgotten treasures is also a big part. I’ve found some fantastic items on my treasure hunting ventures.
What do you find most rewarding about creating?
I would be lying if I didn’t say that selling my items was most rewarding. It’s not about the money, but it’s a confirmation that my work is loved and that my passion has become something. I am just thrilled when someone takes interest in what I’m doing.
How did you come up with the name Auviana for your shop?
Since Auviana was originally started by my sister and me, we came up with the name Auviana by using our kid’s names: Austin, Vivian (my daughter), and Gianna = Auviana
Find Dionne selling her Auviana wares at the following upcoming show:
Urban Folk Circuit November Market at Double Door (Nov. 26, 12-5p.m.; 1572 N Milwaukee; Free)
Auviana:
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Valerie William is the owner of Additions Style.








































